Kids21 Flagship Store At The Shoppes, Marina Bay Sands Opens In Singapore

After nearly three decades of pioneering some of the most desired and inspiring retail locations for luxury childrenswear, Kids 21 unveils its new flagship boutique at The Shoppes, Marina Bay Sands Singapore.

Imagining a fantastical fairground sparkling with bold colors and playful shapes, founder Mrs E-
len Fu and Bali-based architectural designer, Ian Chee, have brought joy and fantasy alive in the 333-square-metre emporium, which is set to become the leading destination in Southeast Asia for
luxury childrenwear, toiletries, and must-have lifestyle accessories.

Extraordinary features include the vibrant miniature carousel with its mirrored interior and ladder giving it a never-ending illusion of infinity, wood-blocked doors that create Mondrian-like patterns alongside reimagined beach huts and giant play-houses made of bright red, blue, and yellow metal frames which will form the most refreshing way to showcase collections for newborns to teens.

The remarkable new flagship boutique continues Kids21’s commitment to bringing destination
luxury retail to life, alongside its reputation for first-class customer service and a curated
approach to the best premium brands in the world.

Separately Kids21 will be bringing a series of new collaborations, partnerships and pop-ups into
the experiential space to keep the offer in-store always fresh and evolving.

To coincide with the launch of the flagship boutique, an exciting slew of designer brands joins the
Kids21 line-up (which already includes top brands including Kenzo Kids, Balmain Kids, Stella
McCartney Kids and Givenchy Kids). Thom Browne’s dedicated shop-within-a-shop will offer a
wide selection of the legendary American designer’s ready-to-wear, shoes and accessories for kids.
Also noteworthy are the new global launches for SS24 for Jacquemus and Etro, and exclusive
partnerships starting AW23 with Christian Louboutin and Caroline Bosmans.

Joining these brands are:
• KINDRED – Representing a carefree approach to relaxed dressing, the brand has partnered with
the luxury designer Walid Damirji to bring Kindred x ByWalid exclusively to Kids 21
• Magis – Already part of the KIDS21 stable of exclusive brands, expect to see a much wider range
of functional and playful furniture, including playroom table and chair sets, outdoor furniture,
bedroom decor such as the Dodo rocker and rocking horse, and playroom storage.
• Phaidon – Partnering with the legendary publisher for the first time, Kids21 stocks a range of
books for babies up to teens on a variety of subjects including art, science, cooking, activities
and architecture.
• Le Toy Van – As part of Kids21’s ecological and sustainability goals to cultivate a safe
environment for all, these sustainable wooden furniture and baby toys are all made from FSC
wood and non-toxic paints.