Family Travel Guides: Bugaboo X Little Steps

Hong Kong + Singapore + Jakarta + Kuala Lumpur

2019 Jan 01

Bugaboo And Little Steps

Stay in-the-know and on-the-go in four of Asia’s leading cities. Big news for family travelers with wee-ones in tow, Bugaboo and have launched a series of free family city guides in Hong Kong, Singapore, Jakarta, and Kuala Lumpur.

Take an artsy stroll through Hong Kong, taste your way through kid-friendly neighborhoods in Singapore, shop for Indonesian designers for kids in Jakarta, and stay in unique boutiques in Kuala Lumpur. Grab a copy for your baby bag or download it on the road – the city is yours!  Click here to meet the influencers, get city tips, and join the community by posting your strolling adventures with #bugaboolittlesteps and #mylittlesteps.



Partnering with tastemakers, influencers, and stylish parents across the region was a key element in producing the guides.  There were more than 10 expert contributors involved in this project, each giving their top picks on kid-friendly hotels, top spots to enjoy a bit of family-fun, favorite restaurants, and of course, where to shop!


• HONG KONG:  Tips come from model and entrepreneur-mom Cara G McIlroy, fashion blogger and lingerie designer Jasmine Smith, and media guru and new mom Jessica Bennett.

• SINGAPORE:  Influencers include make-up artist and beauty trend-setter Venetia Stravens Kjellqvist, social media consultant and Editor of Veron Ang, and Founder of the Ate Group and food blogger-cum-dad, Aun Koh.

JAKARTA:  Tastemakers include lifestyle blogger Cinta Ruhama Amelz, photographer and blog sensation Erica Knecht, and fashion designer Ria Mira.  

• KUALA LUMPUR:  iInfluencers include mom-blogger Shaine Wong and psychologist and local internet celeb Mascha Hazenbos.



Come and explore 4 of Asia’s most exciting cities with tips from local influencers and the Little Steps team.  Local photographers snap unique city photographs of the influencers and their little ones in the Bugaboo Bee3 strolling at their favorite city spots. Ferry to Lamma Island for the day or stroll down Bowen Road in Hong Kong. Enjoy a homemade ice lemon tea in the Singapore Botanic Garden. Explore the greens in Taman Suropati with your kids on car-free Sundays in Jakarta. Hang-out at the must visit KLCC packed with loads of activities for kids.  There is plenty to do, see, taste, and explore with Little Steps X Bugaboo!



The guides are available in two formats.  The printed guide offers readers 40 pages of beautifully illustrated content, photographs, and user-friendly maps. The digital version is available now via an interactive microsite,, and can be downloaded by city or in full format.


Print Distribution:

HONG KONG:  Mothercare, Eugene Group, Tiny Footprints and other retailers in the guide.

SINGAPORE: First Few Years, Mothercare, Motherswork, and other retailers in the guide.

JAKARTA:  Mothercare and other retailers in the guide.

KUALA LUMPUR:  Mothercare and other retailers in the guide.



To celebrate the launch, Bugaboo is giving away the hero product of this guide—Bugaboo Bee3 on the dedicated microsite Also, check out for updates on regional events from February 2016 onwards for families to join.

Where To Find It:​

Additional Info:​

Little Steps Asia





FB:  @bugaboo

Instagram:  bugaboohq




Unison Creative



Suzanne Goodwin Photography - Hong Kong

Littleones Photography - Singapore

Viveash Photography - Kuala Lumpur + Jakarta

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