- HONG KONG
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Discover The New Toys“R”Us Flagship At Ocean Terminal Hong Kong
Epic IP Stores Perfect For All Ages At Harbour City, TST
Toys“R”Us has transformed its very first Hong Kong store at Ocean Terminal, Harbour City, into a world-class toy flagship to celebrate 40 years in the city. This immersive new space blends nostalgia with fresh excitement, perfect for kids, families, and kidults who still love to play.
Opening during May Day Golden Week, the revamped flagship boasts nine exciting IP-themed store-in-store concepts making their Hong Kong debut. Immerse yourself in the Pokémon Play Lab with card battles and beginner events, a giant TOMICA Brand Store featuring over 2,000 cars and Hong Kong street dioramas, and snap photos with the massive Optimus Prime statue in the Transformers zone. Explore the Sanrio Love Letter zone, dive into Sylvanian Families, browse LEGO collectibles, try the Nintendo Switch 2, and more. Local touches like HAWK Master Mak Minibus photo ops and Miffy zones add extra charm to this world-class flagship experience!
- Pokémon Play Lab: Hong Kong’s first experiential space with free card battle zones, “New Trainer Journey” beginner events (1–3 May), and 150+ products including 30th Anniversary Pikachu items.
- TOMICA Brand Store: Asia’s fifth and Hong Kong’s first — giant display wall with 2,000+ cars, Hong Kong street dioramas, and free colouring activities (spend HK$150+).
- BANDAI: 2-metre Strike Freedom Gundam statue, photo zones, and exclusive Gundam/Cyber Formula releases.
- Transformers: Giant Optimus Prime statue for epic photos plus rare collectibles.
- Sanrio “Love Letter” Zone: Priority new plush drops, up to 50% off selected items, and redemption gifts (spend HK$250+ for mini fan).
- Sylvanian Families: Largest store-in-store in Hong Kong with over 100 products — spend HK$800 for a free character figure.
- LEGO & Nintendo: Dedicated zones with Switch 2 trials, collectible series, and special gift redemptions (e.g., limited LEGO purse with HK$350 spend).
- Kpop Demon Hunters: One of the hottest Korean IP brands with multiple themed photo spots and cool lifestyle merch (tote bags, water bottles, badges, umbrellas). Spend HK$100 to redeem a badge for just HK$25.
- Plus VTech/LeapFrog, Miffy, HAWK Master Mak Minibus, and TOYBOX 3D printing experiences.
Why Little Steps Loves It:
This flagship turns shopping into a full sensory adventure with play areas, statues, and “hidden mini finds” like exclusive 40th anniversary items (Geoffrey the Giraffe, mahjong sets, and more). It’s joyful, inclusive, and perfect for making new family memories.
Who It's Perfect For:
Ages 2–12 (and kidults of all ages). Ideal for birthdays, rainy days, or weekend outings.
What Else:
40th anniversary exclusives and challenges run 1–10 May, including tongue twister events and limited redemptions (e.g., mini digital camera with HK$400+ spend).
Where To Find It:
- Toys“R”Us
- Shop OT G21-G24 & G39-G42, 3-27 Canton Road, Tsim Sha Tsui, Hong Kong
- +852 3488 3301
- https://www.toysrus.com.hk/
Additional Info:
Opening hours: daily from 11:00am - 9:00pm (till 9:30pm on Saturday and Sunday)
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