If you’ve got a primary schooler, chances are you’ve heard of squishies—those soft, squishy toys that have taken social media and playgrounds by storm. A blend of fun and function, these toys come in all shapes, sizes, and designs, and are sought after not just as collectibles but also for their ability to relieve stress, support sensory play, and improve motor skills.
While squishies are undoubtedly trending, tracking down popular ones like the NeeDoh squishies, butter stick designs, or adorable dim sum dumpling squishies can be a challenge. That’s why we’ve rounded up the best places in Hong Kong to hunt for these viral toys, whether you’re after rare designs from niche online shops or local stores that stock the must-have items your kids can’t stop talking about. Let the search for squishies begin!
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Toys Club in Central offers a wide selection of squishies in all shapes and sizes, including popular choices like Squishy Butter, Squishy Dubai Chocolate, Egg Tart Squishies, NeeDoh Squishies, and the trending Dumpling Blind Box Squishies (available in sizes from small to large). Conveniently, you can also order online for delivery within Hong Kong. These items are in high demand, but the store regularly replenishes its stock. Be sure to call ahead to check availability!
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Hong Kong Squishy Shop, Shop 7100, 7/F, Apple Mall, Dragon Centre, 37K Yen Chow Street, Sham Shui Po, Kowloon, Hong Kong, https://dragoncentre.com.hk/en/
Rare Squishy Kingdom is a Hong Kong-based squishy community and retail site offering a wide range of popular squishy brands. From iBloom to Sweetbuns, they have options in various colors, designs, and even scents. They cater to both single orders and wholesale, and also feature their own unique RSK creations. Be sure to check out their website for more details! They even provide delivery.
Rare Squishy Kingdom, Shop 7027 & 7076, 7/F, Apple Mall, Dragon Centre, 37K Yen Chow Street, Sham Shui Po, Kowloon, Hong Kong, Whatsapp: +852 5368 0369, https://raresquishykingdom.com/, https://www.instagram.com/raresquishykingdom/
NeeDoh, the wildly popular line of ultra-squishy stress balls and sensory fidget toys, is in high demand right now! While it’s sold out in many places, we’ve tracked down a few spots that regularly stock these squishies.
Hong Kong's favorite one-stop toy shop, of course, stocks up on squishies! You can find brands like:
Toys R Us, Various Locations, https://www.toysrus.com.hk/en-hk/
Taketherare is a well-known Hong Kong-based online distributor offering a wide range of squishy brands, including iBloom, Punimaru, Mido, and Lisa. They’re a top choice for collectors, thanks to their selection of super-rare and vintage squishies.
Taketherare, https://taketherare.com/, https://www.instagram.com/taketherare/
Miniso is a global retailer known for its wide selection of squishy plush charms, stress-relief figures, sensory toys, blind boxes, and collaborations with popular brands and characters like Wakuku, Sanrio, Disney, anime favorites, and superheroes.
Keep an eye out for Miniso’s special blind-box squishy series, which are released on rare occasions! If you’re looking for a blind box from the last edition, some stores might still have them in stock—or try checking out HobbyDigi, a popular hobby store in Hong Kong.
Miniso, Various Locations, https://www.instagram.com/miniso_hk/
Fugglers are the latest viral collectible sensation, featuring adorable "squeezables" available in Blind Paper Foilbags or Fuggler Squishies Figures Blind Boxes. You can find them at major retail stores like Log-on and Bookazine, or visit their flagship store at Hysan to snag one of these must-have items!
Fuggler Flagship Store, Shop B1F-B101B, B1/F, Hysan Place, 500 Hennessy Road, Causeway Bay, Hong Kong, https://www.instagram.com/fugglers.hk/
Visit Log-On, where their many locations across town stock a variety of viral sensory stress-relief squishies from popular brands like Chameleon and Mofusand. Perfect for older kids and even adults!
Hong Kong's favorite bookstore also has a bunch of squishies to choose from! Find food-themed squishies, including items like the Butter Slow-Rise Squishy, the dim sum or dumpling squishy, or their fun character squishies, such as their Care Bears Squishies Blindbox. Parents and kids can also get creative with activity sets that let you Paint Your Own Squishy.
Bookazine, Various Locations, https://bookazine.com.hk/
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