The Trendiest Viral Collectibles In Hong Kong Right Now

Labubu, a fan-favorite collectible plush character, is instantly recognizable by its mischievous smile and monster-like charm. Created by Pop Mart, these "kidult" toys went viral in 2024 and remain a crowd favorite in 2026. Typically sold in blind boxes, Labubu can be found as keychains, pendants, and now as figurines in a variety of sizes.

Thanks to its massive popularity, Labubu has inspired numerous brand collaborations, from Godiva chocolates to trendy graphic t-shirts at Uniqlo.

Labubu collectibles are available at Pop Mart stores throughout Hong Kong. For more details on where to find and buy a Labubu in Hong Kong, click on our guide.

Fugglers are a unique line of collectible plush monsters famous for their quirky "funny-ugly" charm. With their realistic human-like teeth, button eyes, and the signature "butt-on" hole on their behinds, they’ve captured the hearts of fans worldwide.

Thanks to their growing popularity, Fugglers have introduced special editions and collaborations with iconic franchises like SpongeBob SquarePants, Teenage Mutant Ninja Turtles, and even famous pop stars and athletes.

Fugglers aren’t just plush toys—they’ve expanded into phone cases, keychains, figurine collectibles, and even crossbody bags, making them a must-have for collectors and fans alike.

You can find Fugglers at Toys R Us, Log-On, and of course, their first official flagship store at Hysan Place! Click here for more details about the exciting new flagship store.

Stay in the loop for the next Juju drops by following CJ Hendry’s socials and visiting her official website. These highly sought-after collectibles sell out fast, often launching at 8 AM Hong Kong time on weekends. To secure your chance, sign up for her newsletter and never miss a release!

Monchhichis have become a global sensation since their debut in Japan back in 1974, and they remain just as popular today. Originally created to promote love and friendship, these adorable collectibles have captured hearts across generations.

In Hong Kong, Monchhichis hold a special place for collectors, embodying a nostalgic retro aesthetic that has made a major comeback. Even younger generations, like Gen Z, who didn’t grow up with them in the 1980s, find their "ugly-cute" and "retro-cute" charm irresistibly trendy and fashionable.

You can currently find Monchhichis at a variety of retail locations, including Misutabai stores in PMQ, Metroplaza, and Megabox, as well as at pop-ups and online retailers.

Crybaby is a beloved series of emotional art toys and figurines designed by Molly Factory and produced by Pop Mart. Known for their teary-eyed, melancholic-yet-cute expressions, they symbolize deep inner emotions, making them a popular choice among collectors in Hong Kong.

Crybaby collectibles come in a variety of forms, including plush pendant blind boxes, figurines, earphone cases, lanyards, straw cups (a hit with kids), and even scented candles!

Also known as Gachapon, these Japanese capsule toys are dispensed from coin-operated vending machines and include everything from keychains to figurines and mini collectibles. Popularized by Bandai in the 1970s, Gashapon collecting remains a nostalgic and beloved hobby, especially among millennials.

In Hong Kong, collectors are drawn to famous anime figurines like Pokemon, Demon Slayer, and Sanrio characters, as well as other popular Japanese icons. Fans also adore creating displays with miniature animals, pets, food, or tiny objects, such as turning mini baked goods into a charming miniature bakery.

Gashapon has even embraced Hong Kong-themed collaborations, such as their recent partnership with Lee Kum Kee, celebrating nostalgic local culture while adding a unique touch for fans.

Smiskis are popular Japanese glow-in-the-dark collectibles featuring curious green creatures that hide in corners and small spaces around your home. Sold in surprise blind boxes, each Smiski figurine strikes playful and humorous poses, showcasing everyday activities like exercising, studying, and more.

Thanks to their growing popularity, collectors have started using Smiskis as adorable desk and home accessories, adding a touch of personality to their spaces. We especially love their Yoga Series—it’s absolutely delightful!

Jellycat is a luxury plush toy brand from London, beloved since its launch in 1999. Known for their quirky and incredibly soft stuffed animals and characters, Jellycat has captured hearts worldwide. From their iconic bunnies to whimsical designs like food-themed plushies, these cuddly creations are a must-have in Hong Kong—loved by both kids and adults alike!

Jellycat offers a range of plushies in various sizes as well as adorable keychains, ensuring there’s something for everyone to enjoy.

2026 is shaping up to be the ultimate year for Marvel fans, with blockbuster films like Spider-Man: Brand New Day and Avengers: Doomsday taking center stage. Alongside the cinematic excitement, a wave of new collectibles is hitting the shelves for fans to enjoy.

Funko Pops is set to launch an exclusive Avengers: Doomsday collection, while Pop Mart has recently unveiled their impressive Marvel Iron Man: A Journey Through Armors series, featuring iconic designs of Iron Man’s legendary suits. Get ready to add these must-have collectibles to your collection!

Nommi is a trendy line of collectible "plush-meets-vinyl" art toys and blind boxes. Although they first launched in 2024, their popularity skyrocketed in late 2025, capturing the attention of fans across the globe.

Touted as the next big "kidult" toy sensation, potentially rivaling the Labubu craze, Nommi features a soft, plush body paired with a detailed vinyl face. Its signature look often includes changeable, sparkling eyes, Lolita-inspired outfits, and a whimsical, innocent charm that collectors can’t resist!

Samuel collectibles are the latest must-have surprise blind box series, featuring either a soft plush figure or a plush pendant from themed collections. These adorable blind boxes often showcase animals like cute cats or bunnies, complete with detachable faces, rotating eyes, and, of course, a rare chase item to keep collectors excited!

Known for their charming kawaii aesthetics, Samuel collectibles are quickly gaining popularity and are sure to create a buzz among the younger generation of collectors.