Sanrio Opens Its Largest Flagship Store In Central, Hong Kong

The beloved Japanese brand, Sanrio, has officially opened its largest flagship store in Hong Kong, right in the heart of Central! Located on Wellington Street, this sprawling Sanrio Gift Gate store spans five floors and offers an unparalleled shopping experience featuring an extensive lineup of products and exclusive pop-up attractions. While Sanrio already operates 28 other stores across the city, this new location is by far the biggest and most exciting.

This flagship store occupies five levels of a seven-story building and boasts a floor area designed to immerse visitors in the whimsical world of Sanrio characters. Upon arrival, you’ll be greeted by a massive pink bow-shaped sign and digital walls showcasing Sanrio’s iconic characters like Hello Kitty, My Melody, Kuromi, and Cinnamoroll.

What’s Inside?

The Sanrio Gift Gate flagship store is packed with merchandise and surprises, including:

• Sanrio character collections: From the adorable Sanrio Baby series to the Strawberry Cake and rock-style collections, there’s something for every fan.
• Christmas exclusives: Limited-edition items featuring popular characters dressed as gingerbread men are perfect for the festive season.
• Pop-up stores: The upper floors, are home to special pop-ups featuring popular brands like Anpanman, Nanoblock, Megahouse, and Gashapon Bandai. Highlights include:

Sanrio Central opening hours: daily from 11:00am – 9:00pm