Jollibee Unveils Vibrant New Concept Store In Tsim Sha Tsui

Jollibee, the beloved global restaurant brand, has officially reopened its Tsim Sha Tsui branch on Peking Road, unveiling a stunning new concept store that redefines the dining experience. Known for its signature “Taste of Joy,” Jollibee’s latest transformation brings vibrant interiors, upgraded technology, and Hong Kong-exclusive menu items to delight both loyal fans and first-time visitors.

The grand opening celebration kicks off with exciting perks—be among the first 100 customers today to enjoy free Crispy Chicken Bites and drinks. The fun doesn’t stop there, as the iconic Jollibee mascot will make surprise appearances throughout May, spreading joy with meet-and-greet events across select branches. Guests who spend HK$120 or more during these events will receive a complimentary instant photo with Jollibee, making it a day to remember!

The refreshed Tsim Sha Tsui store immerses customers in a lively, welcoming atmosphere with bold red, aqua-green, and yellow accents. Highlights include the “CHICKEN JOY FOREVER” mosaic wall and the iconic Jollibee mascot wall—perfect for selfies. The store also now features digital self-order kiosks and mobile ordering options, ensuring a seamless visit.

Jollibee’s menu continues to cater to local tastes with offerings like the refreshing Calamansi Tea Soda, rich Creamy Carbonara, and aromatic Curry Rice with Chicken Bites. Fans of Crispy Chicken Bites can now enjoy a larger portion paired with four signature dipping sauces, delivering bold new flavors.

In addition to the Tsim Sha Tsui festivities, Jollibee will host meet-and-greet events at its Hung Hom and North Point branches on May 10. Looking ahead, the mascot will join a lively parade in Central on June 1 for Philippine Independence Day, spreading joy across the city! Stay tuned for more details!