+ Bread: The Jellycat-Themed Café Everyone’s Posting About In Yau Ma Tei, Hong Kong

If you’ve been scrolling through Instagram lately, chances are you’ve come across the irresistibly cute creations from + Bread — the Jellycat-themed café that’s taken Hong Kong by storm. Just a 2-minute walk from Yau Ma Tei MTR Station (Exit B2), this whimsical bakery is the perfect spot for families, kids, and anyone with a soft spot for plush toys and playful pastries.

Step inside and you’ll find an overload of cuteness: bagels and buns shaped like your favorite Jellycat plushies, all lovingly crafted into fluffy, edible form. It’s no wonder this place is so Instagrammable!

Whether you’re stopping by for a coffee or tea, or grabbing a sweet or savoury snack, Plus Bread has something for everyone. In addition to their signature plush-shaped buns, they also serve muffins, breads, pretzels, and delicate canelés — all baked fresh and perfect for sharing (or not!).

Located in the heart of Yau Ma Tei, it’s a great stop before or after exploring nearby gems like the Temple Street Night Market!

What’s else in the area?

• Shanghai Street (1-minute walk)
• Ya Ma Tei Fruit Market (1-minute walk)

And if you’re not in the area, don’t worry — Plus Bread also has locations in Prince Edward and Langham Place, so you’re never too far from a dose of Jellycat joy!

Opening hours: 8am – 10pm

Check out our guide to where to get Jellycat plush toys in Hong Kong here!