Whether you’re looking for designer party attire, eco-friendly wear, cool gear, educational toys or just about anything for your kiddos, you’ll find them here in Little Steps’ definitive list of the very best online shops for kids in Singapore. From home-grown brands to world-wide designer labels, we’ve sourced them all. 2020 here we come!
The Elly Store is a one-stop shopping destination for children from 0 to 12 years. The store houses a wide range of international shoe brands such as Old Soles and Native, and an extensive range of gifts and toys from Jellycats, Peaceable Kingdom and more. Discover an extensive range of pre-walkers, toddlers shoes and children's sandals from established international brands such as Bobux, Tip Toey Joey, Native and many more. Its In-house label, Elly, designs stylish clothing for kids without compromising on comfort and practicality.
When you purchase a Viva Vida dress, you are acquiring a piece of artwork. Their prints are exclusively crafted and developed to represent how kids play and live life. Viva Vida is inspired by the diversity of cultures, festivals and celebrations around the world. The aim is that their illustrations and clothes will inspire the curiosity and imagination of kids and will give them the courage to explore, experience, and understand different places, cultures!
Viva Vida Kids,10 Anson Road #33-04A International Plaza, Singapore 079903, +65 851 15122, www.vivavidakids.com
This homegrown clothing brand has taken our island by storm with their collection of gorgeous pieces for kiddos up to 6 years. Featuring original prints on organic cotton for both boys and girls, their clothing is suited for fuss-free everyday wear. Check out their 'The Mouse Who Loved Red' collection, specially crafted to usher in the Year of the Rat. Fishy Business? Not quite. We're talking about the fishy designs of their SS19 collection - also worth a look.
Sea Apple, seaappleshop.com
No guide is complete without the mention of the Uniqlo Kids online collection! What we love about it is that there are online exclusives that are not available in-store and the shopping process is simple and fuss-free. With free shipping in Singapore for orders above SG$60, it is by far one of our fav online kids' shops. Browse through their ever-popular AIRism and UT collections!
Uniqlo Kids, www.uniqlo.com
Open-ended play is what motivates the creators of this homegrown online toy shop to bring in quality products that not only spark the imagination of kids but also engage them in creative ways. Their best-loved product is the PlayMag, which now comes in a unique 28 piece Dome Set! This set comes with 12 curves, 12 windows, and 4 trapeziums, plus unique pieces to stretch your child’s imagination and offer even more hours of fun, learning through play.
Barefoot Toys, barefoottoys.sg
Saving the world one garment at a time is what the team behind Baebeeboo, a Singaporean fashion-forward social-conscious kidswear label, has been and is striving to do stylishly! Baebeeboo's essential resort wear collection is our fav, made from 100% cotton and beautifully embroidered by women in India. Also check out their Boo-Tee-Ful-Tee collection, which is a range of unisex t-shirts collaborating with the talented Vietnamese-American illustrator, Melissa Lin. They feature cute graphics focusing on some of the environmental threats we are currently facing. This range is also collaborating with The Sustainability Project Singapore. For every piece of T-shirt purchased, you'll receive a 15% discount to purchase a selection of sustainable products across their entire store plus receive a pair of bamboo toothbrushes for free!
Launched by an innovative Korean mom seeking to bring good quality and fabulous kids wear design to Singapore, Ksisters is making waves with parents in the city. The Korean fashion industry (K-Fashion) has so many kids brands and Ksisters has been enjoying curating styles they feel fit the Singapore scene. What's more, this is your go-to website if you are looking for stylish "twinning options" - with loads of cool combos for mom/daughter or family fashion styles that match!
Growing up on a small island in the Pacific Northwest of the United States, the founder of King of Redonda, Jenesy, and her friends enjoyed their time as explorers and adventurers on the island. Their swimwear collection for kids encapsulates their adventures through its designs with bright colors and quirky images. Made with comfortable materials, the pieces are functional and oh so chic - perfect for the beach and frolicking in the water. Now available online!
King of Redonda, www.kingofredonda.com
Environmentally-friendly, reusable, washable, fuss-free cleaning, and with so many gorgeous designs to choose from, we're simply taken by the DrawnBy: Jessica silicone drawing mats. What makes DrawnBy: Jessica mats really special is their reusability. The markers are oil-based and certified by SGS to be non-toxic so that they are safe even for the littlest of hands. Best part, the colored inks are easily cleaned off with a wet sponge or wet wipe, even on the skin and other surfaces. Keep a lookout for new designs soon!
DrawnBy: Jessica, www.drawnbyjessica.com
5 Going On 10 handpicks international independent labels, mainly from Europe and Korea, introducing well-made, quality clothing with timeless and playful designs for kiddos aged 1 to 8 years. They also feature Mini Dressing, the brand behind the original raccoon knee socks sensation. This Korean brand is known for its cute and unique designs, which often incorporate raccoons and other animal characters.
5 Going On 10, www.5goingon10.com
Alex & Alexa, www.alexandalexa.com/en
Charmed on 9th Ave, www.charmedon9thave.com
Chubby Chubby, www.chubbychubby.sg
Club 21 Kids, sg.club21global.com/kids21
Dreams Avenue, dreamsavenue.com.sg
Elizabeth Little, www.elizabethlittle.co
Emma Laue, emmalaue.com
Gifts Less Ordinary, www.giftslessordinary.com
Leia & Lauren, www.leialauren.com
Little & Co, www.littlenco.com
Le Petit Society, lepetitsociety.com
Little Style Room, www.facebook.com/LSRkkids
Maison Q, maison-q.com
Mixon Minis, mixonminis.com
Owl Bliss, www.owlbliss.com
Ralph Lauren, www.ralphlauren.asia
Seed Heritage, www.seedheritage.com
The Shoe Co., theshoeco.com.sg/for-kids
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