
Looking for your next perfect bikini or stylish one-piece? We’ve done some digging and have found the best online and in-store swimwear brands for women in Hong Kong. If you love to feel like a queen in luxury resort wear, there are a few boutiques and international brands on our list. If you’re looking for something more functional and affordable, there are also some options that’ll suit you. All of these stores have either online shops with fast delivery to Hong Kong or multiple locations across the city. Are you still trying to decide on where to show off your new swimwear? Check out these Hong Kong staycations and retreats focused on wellbeing.
This luxury womenswear brand is a fusion of European elegance with vibrant Asian design. All pieces are designed by Marie France and have a timeless quality about them. These designs suit the woman who loves to look and feel worldly and high-value. The swimwear and bikini pieces ooze sophistication and give a unique twist with their metallic materials that demand attention. Plus, you can pair the swimwear pieces with kaftans and other resort wear to complete the look.
Marie France Van Damme, IFC, Shop 3088, Podium Level 3, IFC Mall, 8 Finance Street, Central, Hong Kong, +852 2882 9088, info@mariefrancevandamme.com, www.mariefrancevandamme.com/
Aerie is all about sportswear, underwear, and swimwear. This brand has 14 stores across Hong Kong, so it’s easy to find one wherever you are. What’s unique about Aerie is that they are committed to helping all people feel comfortable in their bodies. The catalog of swimwear displays real women with different shapes and sizes, and their brand motto is to “let your true self shine.” We love this fun, vibrant, stripy high cut cheeky set bikini set.
Aerie, Central Location: LHT Tower, 1/F, 31A Queen's Road Central, Central, Hong Kong, +852 3188 4725, support@aeo.com.hk, www.aeo.com.hk/hk_zh/
This online boutique founded in Australia ships straight out of Hong Kong and has a flagship store in Central Hong Kong. Black Coral creates beautiful clothing, intimates, accessories, and swimwear just for women. Their collection suits any kind of occasion, like lounging on a beach sipping cocktails, or swimming on a rooftop pool with your friends. We love this Manari fun patterned one-piece swimsuit with a sexy plunging v-neck and adjustable straps.
Black Coral, G/F, 74A Hollywood Road, Central, Hong Kong, info@blackcoralxo.com, www.blackcoralxo.com/collections/swim
ASOS is a London-based global online store with clothes and accessories for all ages and every occasion. They stock lots of European brands and their swimwear collection is huge, from bikinis to cute one-piece swimsuits. Delivery is free for all orders, and so are returns for some items. An added bonus is that students get 10% off every order. While you're browsing their online store, take a look at their face and body products - perfect for skincare after some time in the sun.
ASOS, Online Store, Contact them here, www.asos.com/women/
This luxury, high-end women’s fashion brand is run by two passionate cousins who were inspired by the ‘luxe nomad’ life. They’re focused on crafting fashion-forward swimwear and activewear for the world, and they have two stores in Hong Kong, as well as online shopping. Whether you love bold, vibrant styles or more understated, minimal designs in your swimwear, you’ll find them in Gourami’s catalog. Plus, you can shop for your whole family, with kids and menswear range, too.
Gourami, Wan Chai Location: 176D Johnston Road, Wan Chai, Hong Kong, +852 2838 6303, info@gourami.co, www.gourami.co/
Sheer has been around for almost a decade (as of 2022). The founder of Sheer previously worked for global brands like L’Oreal and Shiseido before returning to Hong Kong to launch this lingerie boutique. They sell more than just intimates, with also loungewear, swimwear, and accessories. Sheer has more than 15 high-end designers exclusively stocked at the store and more than 40 other international brands in the collection. The store also has qualified fitting experts to help shoppers find the perfect piece.
Sheer: Shop 310, Landmark Atrium, 15 Queens Road Central, Hong Kong, +852 9174 6363, hello@sheer.com.hk, www.sheer.com.hk/collections/swimwear
This lifestyle apparel and accessories global chain store has everything for kids, men, and women. You can shop online and have it delivered to your home or find one of the many stores in Hong Kong’s shopping districts. You’ll find clothing for every season and occasion and a great swimwear range for women. Did you know that Cotton On also has a commitment to give back to the earth? Read about their generous recycled swimwear program here.
Cotton On, Grand Plaza Location: 625 Nathan Rd, Mong Kok, Hong Kong, +852 2396 2130, customerenquiries@cottonon.com.au, www.cottonon.com/HK/co/women/womens-swimwear/
Claimed to be the largest stockist of swimwear in Hong Kong, Ozzie Cozzie has a huge range of well-known activewear and swimwear brands like Salty Ink, Beachgold, Seafolly, Baku, and more. As well as swimwear, there’s also resort wear to give you everything you need for your next vacation in the tropics. One of our favorite picks from their online catalog is the Seafolly Cleo 70s-inspired top. The vintage print and the cross-body one-shoulder top make for a fun design, as well as being functional with more chest support.
Ozzie Cozzie, 503, Tak Woo House, 1-3 Wo On Ln, Central, Hong Kong, +852 2810 1356, info@ozziecozzieco.com, www.ozziecozzieco.com/
With five different stores across Hong Kong, this luxury womenswear brand features casual lifestyle wear, tights and stockings, other intimate apparel, and beachwear. The swimwear collection also has many options to suit women who prefer to let themselves shine by wearing minimal block colors. There are one-piece designs or bikinis where you can get separate tops and bottoms to mix and match your favorite pieces, and if you want some extra guidance in what’s trending right now, read their online style guide for summer.
Calzedonia, Melbourne Plaza, 33 Queen's Road Central, Hong Kong, +852 2337 9722, hello@calzedonia.com, www.calzedonia.com/hk/women/
You’ve likely already heard of H&M, and probably even have some pieces in your wardrobe from this large outlet. This global apparel and accessories store is known for being affordable and has a big range of swimwear for any budget. From classic one-piece bathers to unique two-piece sets, they have all sizes, prints, and colors in their collection to suit every style preference. We love this one-shoulder bikini top that is also super functional with removable inserts, no harsh underwires, and no fasteners for extra comfort.
H&M, Silvercord Location: Silvercord, 30 Canton Rd, Shop G38B, Tsim Sha Tsui, Hong Kong, +852 3521 1171, www2.hm.com/en_asia1/ladies/shop-by-product/swimwear.html
Additional Places To Buy Women’s Swimwear In Hong Kong And Online
Little Steps Asia knows what families need.
Sign up for our email newsletters to get the most out of Asia!
Secret Finds, Giveaways, Outings – Live On Little Steps Hong Kong Instagram!
Got kids? Little Steps Asia gives you the scoop on all the things to do and see with babies, toddlers, and kids in Hong Kong, Singapore, Kuala Lumpur, Bali, Jakarta, Macau, and beyond. From family-friendly hotels, kids and baby shops, the best schools and after school activities, pregnancy tips and meet-ups and more – we have you sorted.
Sign up to receive the free Little Steps email newsletter packed with news, offers, and hidden treasures for families.