Little Ground, a popular and fashionable premium baby’s and children’s store brand from South Korea, has opened its first location outside of Korea at Forum The Shopping Mall. Little Ground combines the dynamic concept of a multi-brand store format with style and ease, providing discerning and fashionable parents with a one-stop shop for the best of quality, trend-inspiring apparel. Its labels and designs offer something for any wardrobe and kids from newborns up to 12-year-olds from the store’s mix of leading in-house Korean brands,
alongside specially selected international names.
Reflecting the slogan “Everyday, Little!”, Little Ground’s diverse selection of on-trend offerings is relevant and versatile, specially curated to complement every kid’s sense of fashion and the playful family-centric lifestyle. For its debut, Little Ground in Singapore launches Spring/Summer 2023 through six in-house brands – BLUEDOG, BLUEDOG Baby, Lulabee, Denim in the Box, Talescoop, and R:Robot, with prices ranging from SG$12 to SG$228. International brands such as Wynken, Weekend House Kids, and The Animal Observatory will be introduced locally in Fall/Winter 2023, allowing customers to experience an invigorating range of styles and designs throughout the year.
In-store, collections are arranged by occasion and separated into distinct sections from
feminine and formal wear to casual pieces and even swimwear! A handful of additional Little Ground stores will launch in premium retail destinations across Singapore in 2023 and 2024.
Stay up to date on Little Ground’s pages online by subscribing to linktr.ee/littlegroundsg.
With an affordable price point and the opportunity to shop among various Korean brands, Little Ground is a one-stop destination for formal and casual kids' wear!
Clothing suitable for ages 3 months to 12 years!
Busy parents can also opt to shop online at Little Ground’s online store here.
Opens daily from 10am to 7:30pm.
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