Get ready, Singapore! The biggest shopping frenzy of the year is here—Black Friday and Cyber Monday are bringing unbeatable deals, jaw-dropping discounts, and the ultimate chance to snag everything from gadgets to fashion must-haves at a steal. Whether you’re hunting for holiday gifts or treating yourself, these epic sales promise massive savings you don’t want to miss. Stay tuned as we uncover the hottest deals across Singapore!
Electronics
Fashion
Home and Living
Travel
Beauty and Personal Care
Food and Beverage
Amazon Singapore is spreading festive cheer early with its 12-day Black Friday Sale running from 20 November to 1 December 2025, featuring hundreds of thousands of deals across top brands like Dyson, LEGO, Sennheiser, and Beauty of Joseon. From toys and electronics to home and baby essentials, shoppers can enjoy massive savings and start their holiday gifting early. New YouGov research commissioned by Amazon reveals that Singaporeans are shopping smarter and more intentionally this season, with “Deal Optimizers” leading the charge. Interestingly, men are stepping up in gift-giving, with nearly twice as many men (45%) planning gifts for their partners compared to women (25%), while Gen Z shoppers are prioritizing personalized presents over practical ones.
Shoppers can save up to 40% off popular items, enjoy exclusive Prime perks, and explore curated gift guides at amazon.sg/blackfriday. Prime members also get fast, free delivery and access to Prime Video and Gaming for S$4.99/month. With easy returns, flexible delivery, and endless deals, Amazon Singapore makes it simple to shop smart, save big, and celebrate the joy of giving this holiday season.
The official LEGO Black Friday sale runs from November 28 to December 1, 2025. Expect major discounts of 20% to 40% OFF on popular lines like Star Wars, Harry Potter, and Collector sets. Crucially, the sale will feature exclusive Gifts-With-Purchase (GWPs) for qualifying spends, offering free, unique sets perfect for collectors and family building. Sign up for the free LEGO Insiders program to access deals early and maximize your rewards points this holiday season.
Harvey Norman is an excellent source for electronics and small appliances vital for family life. Their Black Friday sales are aggressive, often reaching 90% OFF in clearance sections. Look for deep discounts on large-screen 4K Smart TVs perfect for movie night, as well as kitchen appliances like air fryers and blenders for family cooking. Their deals run across the entire Black Friday weekend.
ASOS is gearing up for its biggest sales event of the year, with Black Friday beginning on November 28th and the deals extending through Cyber Monday on December 1st, 2025. Shoppers can expect massive discounts across the site, featuring over 850 of their favorite brands, including The North Face, adidas, and Topshop, on essential items like winter coats, trainers, sportswear, and party looks. To ensure customers don't miss out on the best deals and get early access, ASOS strongly recommends downloading the ASOS app and signing up for emails to receive early sale information and exclusive offers.
Amazon's Black Friday sale (Nov 20 to Dec 1, 2025) includes heavy, guaranteed discounts on family favorites. Look for price drops of up to 40% OFF on major brands like Hasbro (Nerf, Monopoly) and a wide array of educational toys and arts & crafts. This multi-day sale makes it easy to complete your Christmas shopping for younger children without the need to rush, ensuring you secure the best prices on the most popular gift items.
Both Mothercare and Pupsik Studio are confirmed participants in the Black Friday/holiday sales frenzy. Mothercare is running its biggest sale of the year with discounts of up to 80% off on high-value baby and toddler essentials, including strollers, carriers, cots, and feeding equipment. This sale, starting in mid-November, is essential for new and expectant parents to stock up on expensive gear at drastically reduced Black Friday prices.
Mandai Wildlife Group is participating in the celebratory Rainforest Festival (Nov 27 - Dec 3, 2025). Festival-goers and members can receive an exclusive 30% discount on admission tickets to multiple parks, including Bird Paradise, Night Safari, River Wonders, and Singapore Zoo. This is a great family deal, allowing you to bundle multiple educational outings for the school holidays at a substantial saving, with prices starting from just SG$68 for multi-attraction passes for local residents.
Royal Caribbean consistently offers its best prices of the year during Black Friday. Look for the confirmed BOGO60 (Buy One Guest, Get Second Guest 60% Off) promotion, often stackable with the Kids Sail Free offer on selected Singapore departure dates. This is the single most effective way to secure a luxurious and all-inclusive family cruise vacation for 2026, saving you hundreds of dollars on staterooms and packages.
Traveloka uses the Cyber Monday period to launch its best travel deals. Look for special Cyber Deals on both flights and hotel bookings for family staycations and regional travel. The sale frequently includes deep, time-sensitive discounts on local Singapore attractions and activities, making it easy to plan fun-filled weekend itineraries at a fraction of the cost. Check the site on December 1st for the sharpest price drops on hotels.
While Nintendo's official Black Friday release doesn't discount the Switch 2 console itself, major Singapore retailers like Lazada and Shopee offer highly competitive deals. Look for SG$50-SG$100 OFF console prices when purchased in a bundle with popular family games like Mario Kart World or The Legend of Zelda. Check the sales pages closer to Black Friday weekend for the best free accessories and discounted game bundles.
Smiggle is running its equivalent "Colour Friday" promotion alongside Black Friday. This sale typically features discounts of up to 60% OFF on the brand's popular brightly colored stationery, school bags, lunch boxes, and small toys. This is the best time to purchase fun, practical stocking stuffers and affordable holiday gifts for kids of all ages. Check the website for multi-buy promotions like "Buy-One-Get-One-Free" on select items.
Lady Estere’s Black Friday sale is the perfect time to snag solid 14K gold jewellery and lab-grown gemstones at special markdowns. Featuring final-stock favourites like solitaire ruby necklaces, moissanite studs, sapphire two-stone rings, delicate gold chains, and chic hoops, the sale offers limited-edition pieces that won’t be restocked. Eco-conscious shoppers can enjoy sustainable, lab-grown stones while treating themselves or loved ones to timeless designs built to last. With discounts on discontinued and exclusive items, plus tips like ordering early and checking sizes, this Black Friday is the ideal moment to invest in everyday luxe that sparkles responsibly.
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