FITTER: The HK$58 High-Protein Meals Hiding In Your Local Supermarket

Desk lunch fatigue is real. If you’re stuck choosing between a HK$120 salad, a sad sandwich, or yet another oily takeaway, FITTER. is worth knowing about. This Hong Kong-made range of chilled high-protein meals is quietly popping up in dedicated bright red fridges at Market Place, Wellcome and 3hreesixty stores across the city — and it’s built for exactly the kind of day where you need something fast, filling and genuinely good for you.

Check it out here

The pitch is refreshingly simple: 40g of protein per meal, under 500 calories, three minutes in the microwave, and a flat HK$58 for every single dish. Perfect for the office pantry, a post-gym refuel, or those late nights when you’ve got no intention of cooking. No subscription, no minimum order, no app to download — just grab and go.

Why We’re Into It

• Made fresh in Hong Kong — not shipped in frozen from elsewhere
• Hormone-free proteins, no MSG, no additives — cooked the healthier way
• 40g protein per meal, under 500 kcal — genuinely useful post-gym or mid-deadline
• HK$58 flat, every meal, no catch
• No subscriptions — buy one, buy ten, entirely up to you
• Vacuum-sealed and slim, so it slides neatly into a handbag, backpack or gym bag
• Fresh 10 days chilled, 2 months frozen — stock up and forget about it
• Available at major supermarkets across Central, Mid-Levels, Sai Ying Pun, Wan Chai, Causeway Bay, Kennedy Town, Stanley, Repulse Bay, Discovery Bay, TST, Mong Kok and more

What’s On The Menu

Six dishes so far, and they’re not sad diet food: Grilled Teriyaki Chicken with Nori Sesame Rice, Korean Bibimbap with Purple Mix Grains, Lean Butter Chicken with Turmeric Rice, Peri Peri Chicken with Spanish Arroz Rojo, and Pesto Chicken with Semolina Penne.

But the one making our mouths water? The Slow Braised Bolognese with Semolina Penne — 492 calories, 40g protein, 51g carbs, 14g fat, made with hormone-free grass-fed beef. Comfort food that actually works for you.