KeepCup started with a problem in a cafe? – too many disposable cups. Every minute around the world over one million disposable cups are discarded to landfill. Existing reusables were too large to fit under the group heads of the machine and were at best utilitarian in appearance. From a design market in Melbourne, to coffee shops in Reykjavik and design stores in Valparaiso in just under five years, KeepCup has had an amazing journey – KeepCups are now sold in 65 countries around the world! People purchase KeepCups because they love the way they look and feel, and continue doing so because they form a positive habit. For many of their customers it has been the beginning of a journey to reduce the consequences of convenience behaviour. Feel good. Do good. Do your part to reduce disposable cup waste!
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