McDonald’s Singapore is launching the Happy Meal Readers Programme to instill a lifelong passion for reading in kids and further inspire fun moments of family bonding. Starting March 7, 2019, Happy Meals will come with an additional option of a book that is part of an exclusive series written by Cressida Cowell, globally renowned author and illustrator of the bestselling How to Train Your Dragon series. The Treetop Twins Adventures is a collection of 12 standalone stories exclusively written for McDonald’s! Hoorah!
To engage not just kids but the entire family in reading, McDonald’s is collaborating with the National Library Board (NLB) to bring storytelling to restaurants supported by McDonald’s Family Ambassadors and NLB’s Junior and Teen Reading Ambassadors. Building on the new programme, McDonald’s has progressively introduced Guest Experience Leaders and Family Ambassadors at most restaurants, whose role is focused on delivering family hospitality and engaging families with table service and craft activities, thus giving families more time and opportunity to bond. These Family Ambassadors will also play a role in facilitating storytelling sessions in the restaurants, bringing stories to life through props as well as art and craft activities.
From March, you can look forward to weekly storytelling sessions organized at selected restaurants islandwide throughout the year. These storytelling sessions will be led by McDonald’s very own Ronald McDonald and supported by professional storytellers as well as Junior and Teen Reading Ambassadors from NLB – a group of young, motivated individuals who are inspired to promote a culture of reading amongst their peers. Together, they will bring you and the whole fam an immersive and interactive storytelling experience, complete with engaging hands-on activities to end the day. Limited seats are available for the storytelling sessions. Visit McDonald’s Happy Meal website for more information and register with the participating stores.
