Where To Shop Korean Beauty & Skincare Products In Hong Kong

Tips For Shopping K-Beauty In Hong Kong

• Check authenticity: Look for clear Korean labeling and ingredient lists. Reputable retailers provide English translations. Avoid street vendors and sketchy markets.
• Compare prices: Prices vary widely. Boutiques in Mong Kok or Lung Fung often offer better deals than major chains like Sasa.
• Beware of low prices: If it seems too cheap, it could be counterfeit or expired.
• Check expiration dates: Especially at discount shops, make sure products have at least 6–12 months left.
• Ask for samples: Many specialty shops, like Korean Beauty Secret, provide samples or product recommendations tailored to your skin.
• Shop during promotions: Chains like Sasa and Watson’s have big sales during Chinese New Year, summer, and year-end.
• Mix and match: Grab essentials on sale at Sasa, find bargains in Mong Kok, and splurge on premium brands when deals pop up.

COSME

The buzziest new addition to Hong Kong’s beauty scene, @cosme launched its first-ever overseas flagship store in Tsim Sha Tsui in December 2025, and it’s nothing short of spectacular. This three-storey beauty paradise spans over 14,000 square feet (1,298 sqm), making it one of the largest beauty specialty stores in East Asia. They also have a smaller store in Langham Place (pictured).

Best for: J-beauty and K-beauty enthusiasts seeking the ultimate curated shopping experience with exclusive brands and award-winning products

Cosme, 7 Ashley Road, Tsim Sha Tsui, Hong Kong, https://www.cosmestore.hk/en

SASA

The undisputed queen of Hong Kong beauty retail, Sasa, needs no introduction. With outlets practically everywhere across Hong Kong Island, Kowloon, and the New Territories, you’re never far from a Sasa store. Recently expanding their Korean beauty selection, Sasa now stocks popular brands like Rom&nd, Dasique, and Espoir alongside established favourites.

Best for: Everyday shopping convenience and grabbing bestsellers during promotional periods

Sasa, multiple locations across Hong Kong, https://www.sasa.com.hk/

OP BEAUTY

With nearly 30 locations across Hong Kong, OP Beauty has quietly established itself as a serious competitor in the beauty retail space. The chain specialises in curating the latest health and cosmetic products from Japan, South Korea, Taiwan, and beyond, all at attractive price points.

Best for: Those seeking quality Korean products at competitive prices with a solid authenticity guarantee

OP Beauty, various locations across Hong Kong, https://www.op-beauty.com/

LUNG FUNG MALL

From humble beginnings as a small local pharmacy in 1992, Lung Fung Mall has grown into one of Hong Kong’s largest drugstore chains with 24 branches, including Central and Admiralty, with its latest location at Kai Tak Sports Park. The stores are massive, often overwhelming at first glance, but the treasure trove of products makes exploration worthwhile. They also carry cult brand REJURAN.

Best for: Bargain hunters seeking luxury K-beauty brands at discounted prices, plus serious haircare enthusiasts

Lung Fung Mall, various locations across Hong Kong, https://eshop.lungfung.hk/

SEPHORA

While Sephora carries international brands, they’ve expanded their K-beauty selection in recent years. Expect to find curated Korean skincare alongside global beauty giants, with the advantage of Sephora’s return policy and loyalty programme.

Best for: Those who prefer shopping in a premium environment with easy returns and want to mix Korean products with Western brands

Sephora, multiple locations across Hong Kong, https://www.sephora.hk/

ZAKURA

The fresh face in beauty retail, Zakura brings a luxury touch to the mass beauty market. With branches in prime locations like Tsim Sha Tsui and Causeway Bay, Zakura offers a handpicked selection of top-tier global brands alongside Korean favourites.

Best for: Those who appreciate quality curation and are looking for gift sets or travel-sized luxury products

Zakura, https://www.zakura.com.hk/

MOMOBEAUTYHK

Founded in 2020, Momobeautyhk has quickly become a favourite among Korean skincare enthusiasts. Located in trendsetter havens like CTMA Centre in Mong Kok and Kwai Chung Plaza, these shops are surrounded by other beauty boutiques, photo booths, and trendy clothing stores, making them perfect for a full shopping experience.

Best for: K-beauty obsessives hunting for the latest viral products and niche brands

Momobeautyhk, B211A, CTMA Centre, Mong Kok, Hong Kong, +852 5669 0970, https://www.momobeautyhk.com/

KOREAN BEAUTY SECRET

With 12 years in business, Korean Beauty Secret offers personalized skincare consultation services that make you feel like you’re shopping in Seoul. All products are personally selected and tested by the founder, Karen, who has ultra-sensitive skin, ensuring every item meets high standards.

Best for: Those seeking expert advice and premium Korean skincare with personalized recommendations

Korean Beauty Secret, shops in Mong Kok and Tsuen Wan West, Hong Kong, +852 9449 8913, https://www.koreanbeautysecret.com.hk/

CTMA CENTER

If you’re serious about K-beauty shopping, a pilgrimage to Mong Kok is essential. The neighbourhood, particularly around CTMA Centre and Argyle Centre, has become Hong Kong’s unofficial K-beauty headquarters.
The bottom two floors of CTMA Centre are packed with shops selling mostly K-beauty products. It’s a maze of boutiques, each offering slightly different selections, competitive prices, and the thrill of the hunt.

CTMA Center, Sai Yeung Choi St S, Mong Kok, Hong Kong

ARGYLE CENTER

Another Mong Kok beauty hotspot, Argyle Centre features several K-beauty shops including one particularly large outlet right by the escalators. Be prepared to sift through cramped hallways and clothing stores, but the rewards are worth it for bargain hunters.

Insider tip: When shopping in Mong Kok’s smaller boutiques, don’t hesitate to ask about product authenticity and expiration dates. Reputable sellers will happily show you, and checking the Korean labeling with ingredient lists is always smart.

Argyle Center, 688 Nathan Rd, Mong Kok, Hong Kong, https://www.argylecentre.com.hk/

MORE KOREAN SKINCARE & BEAUTY ONLINE STORES IN HONG KONG

• Stylevana, https://www.stylevana.com/
• YesStyle, https://www.yesstyle.com/en/home.html
• Pretties, https://pretties.com.hk/
• Olive Young, https://global.oliveyoung.com/