Step Back In Time at Wellcome’s First Nostalgia Concept Store

Wellcome, Hong Kong’s longest-standing supermarket chain, has unveiled a nostalgia-inspired concept store at its Prosperous Garden branch in Yau Ma Tei. Nestled opposite the historic Old Yau Ma Tei Police Station, this unique store captures the charm of Hong Kong’s golden era from the 1950s to the 1970s, making it an ideal destination for tourists, families, and anyone looking to relive the past.

From the moment you arrive, the store’s neon-inspired LED signage and mirrored tiled walls evoke the vibrant energy of old Hong Kong. Stepping past the retro turnstile, shoppers enter a “time tunnel” filled with vintage photo spots and nostalgic details like red plastic lamps, a retro TV selfie station, vintage street signs, and old-style telephones. It’s a visual feast that immerses visitors in the sights and memories of a bygone era.

The concept store offers a range of exclusive souvenirs and local treats, perfect for taking a piece of Hong Kong home. Highlights include the Wellcome Retro Eco Bag – a reusable tote inspired by the iconic red-and-yellow carrier bags of the past. Other must-haves include classic Hong Kong snacks like Ding Ding Candy, Vitasoy in glass bottles, and even nostalgic surprises like Lee Kum Kee capsule magnets and Colgate blind boxes featuring local landmarks.

Adding to the excitement, the store features limited-time collaborations, such as a Wellcome x Goods of Desire (G.O.D.) “Lucky Set” for Lunar New Year, and a SMEG mini Lifebox container redemption. Visitors can also sip on warm Vitasoy or grab a classic glass-bottled Coca-Cola from the vintage fridge for the full retro experience.