POP MART Launches “Why So Serious” Collection In Hong Kong

POP MART fans, get ready for a show under the big top! The collectible art toy brand is unveiling its latest “Why So Serious” collection — a circus-themed series that’s set to drop in Hong Kong on October 9, 2025 at 10 PM. They will also be launching the WHY SO SERIOUS SERIES-CRYBABY Vinyl Plush Blister Pack too!

This brand-new release introduces 10 mystery blind boxes, each featuring a uniquely designed character exuding a playful and mischievous carnival spirit. Standing at approximately 16 cm tall, the figures capture POP MART’s signature style of high-quality detailing and quirky personality.

True to POP MART’s blind box tradition, you won’t know which circus star you’re getting until you open the box — making every unboxing a surprise moment of fun. Designed for both long-time POP MART collectors and newcomers, the “Why So Serious” collection is expected to be one of the brand’s standout series of the season, especially with Halloween right around the corner!