Cristiano Ronaldo To Launch CR7® LIFE Flagship Store At Times Square, Hong Kong

Global football icon Cristiano Ronaldo is bringing his visionary CR7® LIFE brand to Asia with the opening of the world’s first CR7® LIFE Official Flagship Store, right here in Hong Kong! Set to debut in June 2025 on the 7th floor of Times Square, this groundbreaking retail destination will combine innovation, interactivity, and Ronaldo’s signature style, delivering an experience far beyond traditional shopping.

This flagship store marks a major milestone for Cristiano Ronaldo’s global brand, strengthening his connection with fans across Asia. Hong Kong was chosen as the ideal launchpad for CR7® LIFE in the region, reflecting Ronaldo’s immense influence on and off the pitch. The store will open soon before the CR7® LIFE Museum—a dedicated space showcasing his legendary career, achievements, and enduring impact on global sports culture.

Designed to captivate and inspire, the CR7® LIFE Official Flagship Store blends cutting-edge technology with sleek, futuristic design. The space will feature interactive digital elements that bring Ronaldo’s journey to life, offering fans an immersive glimpse into his relentless pursuit of excellence.

The store will showcase a premium selection of Ronaldo-approved products, including stylish apparel, sophisticated homeware, and luxurious fragrances.

Adding a personal touch, the flagship store will feature a Portuguese café inspired by Ronaldo’s roots. Visitors can savor authentic Portuguese delights, including freshly brewed coffee, traditional Pastéis de Nata (custard tarts), artisanal pastries, and more. The café’s warm and inviting atmosphere will offer a unique space to relax, while celebrating Portugal’s vibrant culinary culture.

Stay tuned for more details as we count down to the highly anticipated grand opening in June 2025!