A creative genius of fashionista mama Maggie Durma, BaeBeeBoo was born with the creation of a unique clothing label for precious little girls that adds a sprinkle of happiness in the world by paying it forward. The ‘Bae’ Kaftans are hand-embroidered by women from the local community in Jaipur, India. Profits from the ‘Bae’ collection are channelled to New Light, which provides shelters and safe havens for children of sex workers, amongst other initiatives. Through BaeBeeBoo, factory workers are able to sustain a livelihood and subsequently, shelters can help more of the needy.

Make a positive impact through purchases of their gorgeous products and BaeBeeBoo, in turn, is able to develop and launch more products to sustain the cycle of happiness!