Created by two Daddypreneurs who scouted the world and spent two years researching for a type of core for diapers that'll resist leakages, homegrown brand Pee-Ka-Poo's Permasorp Core promises greater absorbency, more efficient wetness lock, reduced leakage, and greater durability. As compared to other brands of diapers, Pee-Ka-Poo's price point is attractively affordable as it is entirely homegrown and products are sold via e-commerce platforms instead of via middleman merchants. Pee-Ka-Poo's Whatsapp delivery service eases the hassle of ordering through a website platform as you need only drop a text to the Pee-Ka-Poo number detailing the type of product, size, and the required number of items. Within 3-5 working days, viola, the items will be at your doorstep.

The team is also working on an app that will collect data and information on parents and babies, tracking their growth via their purchases. Based on this collected data, the app will be able to provide customized recommended changes and products parents should consider, based on the growth and needs of their child, for example, change in diaper sizes. Recommendations will also be made based on browsing and purchasing history made on the app. Brilliant!