- HONG KONG
New Activewear Brands Shaping 2025 That Ship To Hong Kong
Exciting Athleisure Brands For The Gym, Yoga, Pilates, And Everyday Wear
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SPLITS59
This LA-based powerhouse has been quietly revolutionizing activewear since 2008, but 2025 is truly their breakout year. Founded by Jonathan Schwartz and Keith Peterson, Splits59 creates the perfect marriage of high-tech performance fabrics with flattering silhouettes. Their signature Airweight leggings are crafted with loving precision in Los Angeles, offering that coveted “buttery-soft” feel that rivals premium brands.
What They Do Well: Splits59 excels at creating pieces that transition seamlessly from studio to street. Their name literally represents split-second precision – that attention to detail shows in every stitch. The brand’s Raquel flare leggings and supportive sports bras have become cult favorites among fitness enthusiasts who want both performance and style.
Hong Kong Delivery: Shop through their dedicated Hong Kong website, with free delivery above HK$1,500.
Splits59, https://www.splits59.com/
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VUORI
Amazing Matching SetsOften dubbed the “men’s Lululemon,” Vuori has expanded beautifully into women’s activewear and is absolutely crushing it in 2025. This Southern California brand draws inspiration from the effortless street style of its coastal roots, creating pieces that embody that laid-back yet put-together vibe. Their DreamKnit™ fabric technology offers unparalleled comfort and flexibility.
What They Do Well: Vuori’s strength lies in creating versatile pieces that work for both intense workouts and casual wear. Their athletic shorts for men are praised for breathability and sweat-wicking properties, while their women’s joggers offer that luxurious feel with performance benefits. Celebrity endorsements from Tom Holland and Harry Styles don’t hurt their street cred either.
Hong Kong Delivery: Vuori has a dedicated Hong Kong website (vuoriclothing.hk) offering free express shipping and returns on all orders. Prices are about 15% cheaper when ordering from the US compared to Hong Kong retail, making international shipping worthwhile. Don't miss signing up to their newsletter for 20% off your first purchase.
Vuori, https://vuoriclothing.hk/
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VARLEY
Founded by husband-and-wife team Lara and Ben Mead in 2015, Varley has quickly established itself as a fashion brand rooted in movement. This London-meets-Los Angeles aesthetic creates elevated knits, outerwear, and sweats that sit seamlessly alongside active essentials. Their collections feature signature prints and tonal palettes designed to be layered all year round.
What They Do Well: Varley excels at creating “performance first lifestyle” pieces that enhance movement while providing high-fashion aesthetics. Their use of unique prints, cut-outs, and mesh inserts sets them apart, and celebrity supporters like Joan Smalls and Alessandra Ambrosio prove their appeal. The brand recently collaborated with Maje for an activewear capsule that perfectly merges sport and fashion.
Hong Kong Delivery: Available through Net-A-Porter with free express delivery on orders over HK$2,500, and Lane Crawford stocks a curated selection. Kapok also carries Varley with free Hong Kong shipping over HK$800.
Varley, https://uk.varley.com/
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SET ACTIVE
Set Active has absolutely earned its status as the “it brand” of athleisure in 2025, with founder Lindsey Carter creating must-have matching sets that regularly sell out. What started as a social media manager’s side project has evolved into a powerhouse brand that generated $1 million in sales within one hour of their recent resort drop. Their signature AirLuxe fabric features antimicrobial properties and delivers that perfect balance of compression and comfort that keeps everything in place during high-intensity workouts.
What They Do Well: Set Active excels at creating pieces that transition effortlessly from gym to street, with their thick yet breathable fabrics offering superior sweat-wicking without the dreaded see-through effect. Their SculptFlex line provides excellent compression that doesn’t roll up or ride up, while their seamless designs create that coveted smooth silhouette. The brand’s aesthetic hits that sweet spot between performance and fashion that appeals to both fitness enthusiasts and style-conscious consumers.
Hong Kong Delivery: International shipping available for $19.90 USD with free shipping on orders over $175 USD for domestic orders and $250 USD for international orders. Processing typically takes 1-3 business days with 10-15 business days for international delivery.
Set Active, https://setactive.co/
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ADANOLA
Celebrity FavoriteAdanola has become the unofficial uniform of Gen Z and millennials, with nearly a million Instagram followers and celebrity fans including Kendall Jenner, Kaia Gerber, and Rosie Huntington-Whiteley. Founded in Manchester in 2015, this brand offers seriously chic activewear at unbeatable prices – most pieces are under US$100.
What They Do Well: Adanola’s Ultimate Leggings are their crown jewel – no front seam, buttery-soft fabric, and sold every hour around the clock. Their aesthetic is clean, minimal, and neutral, making pieces incredibly versatile for mixing and matching. The brand reported a staggering 311% rise in gross sales and 250% increase in active customers. Their quality-to-price ratio is genuinely impressive, with pieces holding up beautifully wash after wash.
Hong Kong Delivery: International shipping available for 4-6 working days at $15 USD with free shipping over $250 USD. Also available through Harrods with Hong Kong delivery for HK$240 in 3-5 working days.
Adanola, https://adanola.com/en-int
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BEYOND YOGA
Inclusivity & StyleBeyond Yoga launched their groundbreaking “Seek Beyond” platform with Issa Rae in 2025, redefining modern wellness through movement, mindfulness, and connection. This California-based brand has been quietly perfecting their craft since 2005, focusing on ultra-soft fabrics and inclusive sizing that celebrates every body type. Their Spacedye collection and High Waist Leggings have become cult favorites for their buttery-soft feel and flattering fit.
What They Do Well: Beyond Yoga’s strength lies in their commitment to inclusivity and comfort without compromising on style. Their fabrics feel like a second skin while providing the support needed for various activities. The brand’s “Spacedye” technology creates unique, one-of-a-kind patterns that never repeat, making each piece special. Their recent collaboration with Issa Rae brings fresh perspective to wellness culture, positioning movement as a form of self-expression and community building.
Hong Kong Delivery: Available through Lane Crawford with standard Hong Kong delivery, plus their US website offers international shipping with all customs duties and taxes calculated at checkout. Free shipping and returns within the US, with international customers responsible for return shipping costs. Also 20% off first orders!
Beyond Yoga, https://beyondyoga.com/
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CSB (Crop Shop Boutique)
Premium AthleisureCSB brings understated romantic touches to activewear, with unique sports bras and sculpting scrunch-bum shorts earning over 10,000 five-star reviews. This Australian brand has built a devoted following through their premium athleisure pieces that combine confidence-boosting fits with thoughtful design details. Their signature ribbed textures and curve-enhancing cuts have made them a favorite among influencers and everyday fitness enthusiasts alike.
What They Do Well: CSB’s standout feature is their ability to create pieces that genuinely enhance your silhouette while providing the performance benefits needed for workouts. Their scrunch-bum leggings and supportive sports bras have earned praise for staying in place during movement while offering that confidence boost that comes from looking great. The brand’s attention to fit and finish, combined with their romantic aesthetic touches like ribbed details and strategic cutouts, sets them apart in a crowded athleisure market.
Hong Kong Delivery: International shipping available with free shipping on orders over $115 USD. Standard international delivery takes 7-10 business days, with potential customs duties and taxes to be paid upon arrival.
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