- SINGAPORE
Are Noodoll Plushies The New Jellycats? We Are Obsessed With These Adorably Cute Cuddly Toys!
From Bao Buns To Couch Potatoes, These London-Created Cuties Are Taking Over Instagram And Toy Shelves!
Noodolls Are the New It Plush—And Singapore’s In Love
Are Labubus and Jellycats getting some serious competition? Enter Noodoll, the fast-rising plushie brand from London that’s got Singaporean parents and kids swooning. With their offbeat charm and irresistibly soft textures, Noodolls are becoming the hottest new collectible plush sensation—and dare we say, they might just dethrone Jellycats.
These whimsical wonders aren’t just cute. They’re cool. From plump dumplings and squishy buns to a couch potato with serious chill vibes, every Noodoll is packed with personality. They’ve gone viral across TikTok, flooded Instagram feeds, and are quickly becoming must-have gifts for birthdays, baby showers, and every kawaii-obsessed collector in between.
The Origins: A Plush Revolution Born in London
Noodoll was founded in 2010 by Taiwanese designer Yiying Wang while studying at Central Saint Martins in London. Inspired by comfort food staples like noodles and rice, she dreamt up Ricetown and its quirky inhabitants, starting with one sketch and growing into a whole universe of soft, cheeky characters. Today, Noodolls are known worldwide for their exceptional quality, inclusive characters, and adorably offbeat vibes.
What Makes Noodolls So Special?
Unlike your average teddy bear, Noodolls have attitude. The brand’s signature characters include:
- Ricespud: The couch potato plushie that’s gone viral for its relatability and squish factor.
- Ricebao & Ricedumpling: Soft, round, and utterly lovable takes on our favorite foods.
- Ricemogu: A forest-dwelling mushroom with big energy in a tiny form.
What’s more, many of these plushies come dressed in themed outfits: think Ricespud in a cat suit, strawberry costume, or even disguised as a pineapple. The creativity is next level. Plushies also come in various sizes—from full-sized huggables to adorable bag charms—and Noodoll fans can grab stationery, enamel pins, drinkware, and more from the Ricetown universe.
Want your own Noodoll? Here’s where to score one in Singapore:
Looking for more plushies? Here’s our go-to guide on where to get more cuddly puffs!
Why Little Steps Loves It:
We’re calling it: Noodolls are more than a trend—they’re a collectible revolution. Little Steps loves that these plushies are not just stylish but thoughtfully made, blending Asian-inspired aesthetics with quirky storytelling. They’re the perfect gift: soft enough for babies, cool enough for teens, and collectible enough for adults. Plus, with the brand’s commitment to quality (hello, Noodoll Surgery repair service!), these plushies are made to last.
Who It's Perfect For:
Noodolls are ideal for:
- Kids looking for a cuddly bedtime buddy
- Parents hunting for baby-safe toys with a modern twist
- Teens and adults who love Kawaii culture and quirky collectibles
- Gift-givers tired of the same old teddy bears
They’re particularly great for birthdays, baby showers, Christmas stocking stuffers, and anyone who deserves a dose of cute.
What Else:
Beyond their adorable designs, every Noodoll plushie is ethically made with love and care in a certified factory, ensuring top-notch quality, sustainability, and safety—so you can cuddle with peace of mind.
Where To Find It:
- Noodoll
- https://noodoll.com/
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