Shop

The Ordinary’s First Southeast Asia Store Opens At Pavilion KL!

Get Ready, Malaysia—The Viral Skincare Brand Lands in Kuala Lumpur

The Ordinary’s First Southeast Asia Store Opens at Pavilion KL!

Hold onto your dropper bottles! The Ordinary is officially opening its first-ever Southeast Asian store in none other than Pavilion Kuala Lumpur. This July, Malaysia becomes the region’s skincare capital as this cult-favorite Canadian brand sets up shop in one of KL’s most iconic malls.

Here’s what we know:

  • First Standalone Store in Southeast Asia — The Ordinary opens its first regional outlet exclusively in Pavilion KL.

  • Opening this July! — Be the first to experience it before the crowds catch on.

  • Home of Viral Skincare Heroes — Shop cult favorites like Niacinamide, Peeling Solution & Retinol in person.

  • Affordable Yet Effective — Science-backed skincare with prices that won’t break the bank.

  • Aesthetic Store Design — Minimalist, lab-inspired interiors made for Instagram.

  • Possible Launch Exclusives — Keep an eye out for opening promos and surprises!

Known for its no-frills, ingredients-first formulas and viral product lineup (hello, AHA 30% Peeling Solution and Niacinamide 10% + Zinc 1%), The Ordinary has become a household name among skincare lovers worldwide. Now, you can finally walk into a store, ask the right questions, test the textures, and shop confidently with expert staff on hand to guide your skincare journey.

Expect a sleek, clinical-style space with bright lighting, science-lab vibes, and plenty of shelfies waiting to happen. With the brand’s minimalist design and potentially exclusive product drops or opening deals, this store launch is sure to light up social media.

Whether you’re new to active ingredients or already a retinol pro, The Ordinary Pavilion KL will be your new beauty playground. Just don’t be surprised if there’s a queue!

Disclaimer: The main image is for reference only and may not represent the final store design of The Ordinary Pavilion KL.

Why Little Steps Loves It:​

It’s an exciting first for Malaysia—and we love that world-class beauty is becoming even more accessible!

Who It's Perfect For:

Families, teens, and skincare fans looking for affordable yet effective routines, all in one stylish spot.

What Else:​

The Ordinary was created under DECIEM, a brand now owned by Estée Lauder—this store is a very big deal in the beauty world!

Where To Find It:​

Want More?

Little Steps Asia knows what families need.
Sign up for our email newsletters to get the most out of Asia!

SIGN UP

Kuala Lumpur Tips, Deals + Events.

Pregnant?

Sign up for the Bump Club to get exclusive info + deals.

We Know Asia

Weekly Emails for Bump Club, Travel and More!

The Bump Club

Sign up now for the latest in Hong Kong pregnancy news, monthly updates and more!

RSVP for The Ordinary’s First Southeast Asia Store Opens At Pavilion KL!

"*" indicates required fields

This field is hidden when viewing the form
What Age Of Kids Do You Have?
Consent**
WHOO HOOO - Bonus! All who register get a chance to win 1X FREE SUMMER CAMP (worth SG$650).
This field is for validation purposes and should be left unchanged.