You Can Now Hug Pizza Hut’s Cheeseburger Melts—And Meet Rurusama! May 5-18, 2025

Pizza Hut is serving up more than just cheesy goodness this May—they’re dishing out cuteness by the slice with Sir Melts-a-Lot, their first-ever collectible plushie inspired by the viral Cheeseburger Melts.

From May 5 to 18, 2025, fans can bag this huggable creation with a SG$6.90 top-up when they order a Cheeseburger Melts combo, whether they’re dining in, taking out, or enjoying it at home. Packaged in an adorable takeaway box with a detachable patty (yes, really), this plushie is the ultimate mix of nostalgia, Gen Z self-expression, and kawaii charm.

But the fun doesn’t stop there—on May 11, 2025, head to Pizza Hut NEX for a live “Cuteness Kitchen” experience hosted by cosplay icon Rurusama, who’ll be slinging plushies and posing for pics in full Pizza Hut drip. Hardcore fans can snag one of just 60 exclusive bundle slots (SG$30 per person), which includes the plushie, a combo meal, live cooking fun, and a signed polaroid with Rurusama herself.

Missed out on pre-orders? You can still grab Sir Melts-a-Lot in person while stocks last, plus watch Rurusama “cook” your plushie takeaway-style from 12–2pm and 6–8pm. It’s Pizza Hut like you’ve never seen before—adorable, exclusive, and 100% Instagrammable.