The most wonderful time of the year is just around the corner, and what better way to celebrate than by giving the gift of superpowers through LEGO Play! The LEGO Group is here to make your holiday season extra special with The LEGO Santa’s Superpower Christmas Cove, a spectacular event happening across three malls in Singapore. Get ready to embark on an exciting adventure, experience the magic of play, and share the joy of gifting superpowers to your loved ones.
When and Where?
From November to December, The LEGO Group is spreading the festive cheer at three fantastic locations:
These Christmas coves will open their doors to the public daily from 12 pm on the first day and continue in line with the respective mall operating hours. But the fun doesn’t stop there! Starting November 1, shoppers can enjoy exclusive discounts on selected LEGO sets in-store and online, making it easier than ever to share the gift of superpowers through LEGO Play this holiday season.
The Power of Play
Play is not just fun; it’s a superpower that every child possesses. Research conducted by The LEGO Group across 22 markets in August 2023 revealed a global deficit in playtime, with 32% of children spending less than three hours a week playing, while adults average a whopping 26 hours a week scrolling on their smartphones. This alarming trend has prompted The LEGO Group to emphasize the importance of playtime in children’s lives.
With The LEGO Santa’s Superpower Christmas Cove, the focus is on gifting children with ‘superpowers’ or skills that will benefit them throughout their lives. This event offers an immersive experience where everyone can discover the superpower of LEGO Play.
A Cove Full of Superpowers
In partnership with Lendlease, the malls will transform into Christmas superpower coves, offering countless opportunities and activities for children to explore various superpowers. To kickstart the adventure, participants will receive a mission card that leads them through a series of exciting activity stations. From saving Santa’s falling presents to testing their sharpness in a Christmas Village diorama, families can come together to complete themed challenges and redeem an exclusive Santa Minifigure.
As participants engage in these activities, they’ll put superpowers like coordination, concentration, and attention to detail to the test. It’s a fantastic way to show children that learning can be fun!
Share the Joy
Santa’s Elves will make special appearances at selected times over the weekend, allowing visitors to take photos with LEGO Santa Mascots. To make the season even more meaningful, children can participate in the Build to Give initiative. By building a heart out of LEGO bricks, they can help The LEGO Group donate sets to children in need of play through charity partners.
LEGO Superpower of Speed Challenge
Calling all LEGO fans! Put your superpowers to the test and have a chance to win fantastic prizes with the LEGO Superpower of Speed Challenge happening every weekend from November 20 to December 24 at Parkway Parade. Compete to build the designated creation as fast as you can and earn a spot on the leaderboard. The top 5 fastest builders of the day will receive top-tier LEGO sets, including the crowd favorite ‘Up’ House and the Land Rover Classic Defender 90.
Give the Gift of Superpowers
For a meaningful Christmas gifting experience, The LEGO Group has curated the top 10 LEGO sets across various themes. These sets are designed to help children discover the superpower of play this Christmas. Whether it’s sparking creativity with a custom car garage, zooming through a race with a Lamborghini Huracán Tecnica, or joining the Marvel superheroes in a battle, there’s something for every child’s interests.
Additionally, storytelling superpowers can be honed with sets like Mrs. Castillo’s Turtle Van or Princess Enchanted Journey. If nature is their passion, Botanical Garden provides the perfect canvas for their imagination.
Season of Giving
To celebrate the season of giving, The LEGO Group offers a 20% discount for the Top 10 Christmas Sets for adults across all retail channels. Children aren’t left out either, as they can also enjoy a 20% discount for the Top 10 Christmas Sets across selected retail channels from November 1 to December 31.
Families can also bond over the holidays by crafting a cozy, snow-topped getaway in the 10325 Alpine Lodge, making it the perfect opportunity to share quality time together.
Shop and Win
If you’re looking to get some Christmas shopping done, you’re in for a treat. During the event dates, shopping at Lendlease malls will earn you an exclusive 4-in-1 Christmas Ornament with a minimum purchase of SG$89, while stocks last.
This holiday season, share the gift of superpowers through LEGO Play! To get more information on this amazing event, check out LEGO Singapore, LEGO Singapore Facebook, Bricks World, Bricks World Facebook, Bricks World Instagram for more information, as well as the latest offerings and promotions. Shop LEGO sets at all LEGO Certified Stores.
Don’t miss out on the chance to unwrap the magic of The LEGO Santa’s Superpower Christmas Cove. It’s a season of play, superpowers, and making lasting memories with your loved ones. Happy holidays!
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