Prepare to be blown away by an extraordinary collaboration as The LEGO Group, in partnership with Singapore Tourism Board and Orchard Road Business Association, transforms Orchard Road into a vibrant LEGO® BTS Dynamite experience from July 7 to 16, 2023. Inspired by the sensational LEGO® IDEAS BTS Dynamite Set, this immersive event pays tribute to the global phenomenon that is BTS, the pop icons. Get ready to witness the magic of LEGO as Orchard Road comes alive with larger-than-life LEGO installations, capturing the essence of BTS’s energetic and dynamic performances. The experience covers three zones (LEGO® BTS Big Builds Stage, Disco Retail Zone, and Record Discovery Zone) and spans a 39-meter stretch on Orchard Road with tons of Instagram-worthy photo spots and cool features.
There are also interactive activities across the three zones and upon completion of each of the five activities across the zones, participants can collect stamps that will enable them to score a chance to play the LEGO Claw Machine, where they can win special prizes. Do take note that shoppers who make a purchase of SG$49 minimum spend can also get an additional chance at the LEGO Claw Machine.
Come discover exclusive BTS-themed merchandise that will surely be a fan favorite. Join us on Orchard Road as we celebrate the power of music, creativity, and the indomitable spirit of BTS. Whether you’re a devoted ARMY member or simply a fan of LEGO’s innovative designs, this event promises an unforgettable experience for all.
For more information, check out www.lego.com/en-sg/local-news/news/2023/july/event/bts-dynamite-experience.
Main Image Credit: The LEGO Group
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