Pioneering natural personal care brand Lush has been creating its planet-conscious products ever since its founding in 1995 in the UK. Not only are Lush’s products made without preservatives and are gentler on the skin, but many are sold naked (packaging-free) and are kinder to the environment. That’s not all. Products are vegetarian, never tested on animals, many are vegan, 65% are self-preserving and all a free from microbeads and mineral oil. Having expanded rapidly over the last two decades, Lush and its environmentally-conscious products, including the brand’s signature bath bomb, which has been around for more than 20 years, are now available in Lush’s first store in Kuala Lumpur.